The Theme Exhibition reflects the academic leading position of Beijing Design Week, and also it is an important platform for delivering Chinese designideas to the world.
2018 is the year of the 40th anniversary of China Reform and Opening, also is the year to implement the spirit of 19th National Congress of the Communist Party of China, China Reform and Opening fueled the rejuvenation of Chinese contemporary design. Advancing in economic and technology ensures the foundation of design, Opening in ideas enriches the value of design. Liberation of thinking and information enlarges the implication of vary element.
Focusing on the iconic eventand representative figure in design field during past 40 years of china national Reform and Opening, Theme Exhibition conveys the role of Chinese design thinking in connecting production, capital, supply chain and marketing. “Cultural Inheritance: traditional splendid culture experienced from being sublated to receiving attention.”, “Changing Course: From Manufacturing to Branding.”, “Innovative Industry: From Plodding to Flagship.”, “Aesthetic Development: popularization of aesthetic and Design thinking.”, by following these four dimension, Theme Exhibition will present the proposal and role of Chinese design, and inspire thinking and participating.