The Theme Exhibition reflects the academic leading position of BeijingDesign Week, and also it is an important platform for delivering Chinese designideas to the world.
2018 is the year of the 40th anniversary of China Reform and Opening, alsois the year to implement the spirit of 19th National Congress of the CommunistParty of China, China Reform and Opening fueled the rejuvenation of Chinesecontemporary design. Advancing in economic and technology ensures thefoundation of design, Opening in ideas enriches the value of design. Liberationof thinking and information enlarges the implication of vary element.
Focusing on the iconic eventand representative figure in design field during past 40 years of chinanational Reform and Opening, Theme Exhibition conveys the role of Chinesedesign thinking in connecting production, capital, supply chain and marketing. “CulturalInheritance: traditional splendid culture experienced from being sublated to receivingattention.”, “Changing Course: From Manufacturing to Branding.”, “InnovativeIndustry: From Plodding to Flagship.”, “Aesthetic Development: popularizationof aesthetic and Design thinking.”, by following these four dimension, ThemeExhibition will present the proposal and role of Chinese design, and inspirethinking and participating.