Intangible cultural heritage re-design, a part and parcel of the Beijing Design Week, aims to promote creative transformation and innovative development of traditional crafts, engage more design powers into exploration of traditional aesthetics so as to enrich creation and design, increase categories of crafts, boost pride and self-esteem of traditional craftsmen, achieve wide range of application of traditional crafts in modern life, stimulate consumption of IP derivatives of traditional crafts, and render the event into a signature platform for traditional crafts with publicity, influence and sustainable development.
The Theme Design Exhibition of Chinese Traditional Craft Revitalization
Building on the huge success of its first edition, the Theme Design Exhibition of Chinese Traditional Craft Revitalization with the theme of “Beauty of Intangible Heritage Embodied in Life” showcases milestones of re-design of traditional crafts, related works and literature over the course of 70 years since the founding of People’s Republic of China. The exhibition represents impacts of traditional crafts on livelihood and social development in different historical periods, and how traditional culture and works are serving as core cultural products that mobilize more excellent designers to revitalize and innovate traditional crafts and effectively bridge the traditional industry’s resources with business systems, hence developing a critical platform for showcasing and selling traditional Chinese culture and crafts.
The event features eight parts, namely the “record” of milestones in China’s traditional crafts through past 70 years; “works” that represent oriental interpretation of life’s beauty; “courtesy” that traditional culture deserves in modern times; “dining” culture of intangible heritage and trial of new tableware; “clothing” made from traditional weaving and dyeing plus modern design; “techniques” of traditional plus modern design; “housing” with classic setting plus modern design; “music” at the corner theater.
Instead of traditional flow and separate exhibition spaces, the exhibition adopts a space planning that share and integrate various themes, and the two key sharing gardens connect the whole event. It represents traditional lifestyle of “clothing, eating, housing and courtesy” in different themed spaces. Based on the design system of traditional Chinese crafts in the contemporary and modern times, the event divides 70 years’ history by decade and highlights the development and achievements in re-design of China’s traditional crafts as well as new design.