Exhibitions in the Main Venue of 2016 Beijing Design Week
The Theme Exhibitions are the academic windows to Beijing Design Week (BJDW). They determine the trans-disciplinary status and influences of BJDW, and showcase, in a differentiated manner, their standpoints and attitudes in the world and in their respective industries. To meet the interests of all visitors, two special exhibitions added artistic charms to the National Day holiday at the main venue—the China Millennium Monument.
The Theme Exhibitions
Technology ethics—BMAB Design Methodology
Classic Review—Auto Design Exhibition in Modern TimesClassic Designs
Back to the Glorious Times—Italian Paints of Late 19th–- Early 20th Century Design Fashions of the Glorious Times
Chinese Characters Experience PavilionArcheology and Design in Ideograms
The “Classic Review – Auto Design Exhibition in Modern Times” is a salute to the classic designs of human civilization. From auto parts to structures, the exhibition elaborates the history and culture behind auto design esthetics, and the industrial esthetics, functional esthetics and design esthetics represented by thevintage cars of the 20th century.
Since the first car in the late 19th century, early cars were “horseless wagons” either in structure or shape. Decades later, the auto industry said farewell to its “ancestor”. The mid 1930s witnessed the heyday of luxurious cars featuring grandeur and design, traits of both dignity and fashion. In the 1930s, “streamline” was the synonym for “modern”, and the concept of uniform car bodywork was widely accepted. Norman Bel Geddes, “the father of streamlining”, established the theory of the relationship between aerodynamics and automobile shape, which was a great contribution to the concept of modern car during the two World Wars. The 1950s saw large manufacture of automobiles in USA and free, open, imaginative designs. It was the time of personality and symbolism, and of close ties between cars and popular cultures. In addition to the classic cars, visitors can access to the history of auto design and 3D printing technology, respectively representing the past and the future.
The century-old auto industry vividly interprets the leapforward of civilization and modern society. Auto design is never independent from technology, industry, esthetics, society, economy, way of life and human imagination. Regardless how it develops, auto design is a part of modern society and industrial civilization, and is destined to facilitate human life, which is just the “driver” of its never-ending evolution.
The automobile industry gains leap-forward development over a century. On hand it explains the power of technology; on the other, it reflects the application of artistic design to everyday life. The vintage cars are the symbols of industrial design in the 20th century and of applied art and design esthetics. No wonder the visitors rated the exhibition as“the most luxurious automobile show in Beijing”.
The exhibition is open at 9:30-11:00 and 14:00—15:30from September 26 to October 7, free of charge. Reservation is required.
The Glorious Times refers to the period from 1871 (before the Franco-Prussian War) to 1914 (before WWI) when Europe enjoyed political stability, economic prosperity and cultural boom. Also in this period, artistic gained unprecedented development. Men pursued quality of life, which can be perceived from the paintings: the relations between the figures and the settings, the portraits, or the dresses, jewelries, and utensils.
The exhibition is open to group visitors on Tuesday and Friday and to individuals on Saturday and Sunday. Online reservation is required. www.hztyg.com.cn.
The 2016 Beijing Design Week is a kaleidoscopic event. The exhibitions are focused on innovation, exploration, participation and experience. Design and art are everywhere and ready to be discovered and perceived. We hope that the four exhibitions, from the perspectives of future and classic, East and West, technology and art, elite and mainstream, could help us understand the significance of design to human civilization.
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