In Hall 7, the Conference Space hosted six strategic gatherings.

After a presentation of the Observatoire de MAISON&OBJET’s exciting theme, Wild, the REV agency shared its vision of strategies for the new retail landscape. Carlin Creative Trend Bureau proposed a read of upcoming color cycles. In the early afternoon, Guerlain introduced the audience to the secrets behind the layout of its shops, a mix of historic tradition and modernity. Celebrity Retail’s tactics were also deciphered with Chantal Thomass. And Eugéni Quitllet, M&O Paris 2016 designer of the year closed out the eventful day by unveiling his inspirations and his vision of design.

Over in L’Espace Retail.

Customer experience, the best sales techniques in physical shops and the best practices in merchandising were examined. For the specifics, two talks helped better understand the interest of pop-up stores and the truck trend. And addressed a deceptively mundane question: what floor should you choose for your retail space?

Do these topics interest you? Rest assured, the content of all the talks has just been put online. To live and relive those moments and their lessons